At the foundation of Poundwise lies goal setting.

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Poundwise allows you to set goals for steps taken and distance walked/run in a day. These are simple metrics for activity and easy for a smartphone to track.

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We encourage users to set goals that lie on the edge of their comfort zone!

This is the crux of Poundwise. To motivate yourself to the max, place some money on the line!

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The principle of loss aversion states that the threat of losing money is an even stronger motivator than the prospect of gaining it.

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With money on the line, you'll find an unprecedented drive to reach your goal.

Unlike every other fitness motivation app, Poundwise focuses on data-driven accountability.

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We use the biometric data that your phone already tracks, via Apple Health, to verify goal completion.

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The end result? A more active, healthier you!